We make the brand a strategic tool for business management and development. An effective strategy helps manage the reputation, convey values and plan the development in the long run.
Study the industry, competitors, target market and your company.
Thorough analysis of the gathered information and planning the brand development.
We find how best to visually express the idea of the brand. At this stage we create first visual drafts.
Detailing the visual image, thinking through the elements by which people recognize the brand.
Translate the decisions of the previous stages into guidelines and templates.
We help introduce and maintain brand identity.
According to the study conducted in 2017 company brand values played a significant role in decision making with majority of consumers. Brand identity helps reveal the essence and convey the brand values to the customer with the help of visual and verbal components: name, slogan, logo, color, font, brand character, and so on. Brand strategy is a detailed and consistent long term plan that is aimed at achieving specific goals including formation of a brand identity.